Even under Apple founder Steve Jobs, the company did emphasize values. Remember the Think Different ad campaign that used pictures of the Dalai Lama, Amelia Earhart, Mahatma Gandhi? But Jobs focused on the integrity of Apple's products.
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
Just as the people who lived through the Second World War thought different things on different days, I think everybody who goes through that period carefully now thinks different things on different days.
One of the things about Steve Jobs is that he gives us an opportunity to look at the disjuncture between that world and the world he claimed that Apple represented, the "Think different" world of Martin Luther King and Rosa Parks and Gandhi.
You know, I hate to borrow Apple's tag, but think different. Really. From the very beginning. I didn't know what the fast-food rules were. I got my training at the Culinary Institute Of America, and then I opened up a fast food place according to fine dining rules.
Whether it's the Axis of Evil, or the evils of eating meat, it is a concept that has all but lost the impact it once had, because everyone thinks different things in this world are evil. PETA thinks what we do to animals is evil, but I think their overzealous approach is evil. Evil, in more ways than one, is comparable to the truth: definitions vary from one individual to the next.
You're already naked. There is no reason not to follow your heart.
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.
I think different people have different problems and different relations to the exhibition of their work.
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