Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted.
The grim reality is that most start-ups fail. Most new products are not successful. Yet the story of perseverance, creative genius, and hard work persists.
If you cannot fail, you cannot learn.
Most start-up companies fail and it is smart public policy to help entrepreneurs increase their odds of succeeding. But, the biggest loss to our economy is not all the start-ups that didn't make it: It's the ones that might have been created but weren't.
If the plan is to see what happens, a team is guaranteed to succeed - at seeing what happens - but won't necessarily gain validated learning - If you cannot fail, you cannot learn.
This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.
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