I'm a storyteller. I love to tell stories about brands. I love to tell stories, period. I like painting pictures through the words, and that's what I do.
It's about stories. If I can tell the story to America, whether it's Riesling or a boxer from Harlem, it will sell. I know on my gravestone it's going to be, 'Storyteller.'
Vince McMahon is one of the greatest storytellers of all time, but WWE's not striving for the kind of innovation it's capable of.
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