Phil Knight Quotes About Nike

• Nike is a marketing-oriented company, and the product is our most important marketing tool.

  Phil Knight

  Nike, Business, Knights

  "High-Performance Marketing: An Interview with Nike’s Phil Knight". Interview with Geraldine E. Willigan, hbr.org.

• We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.

  Phil Knight

  Sports, Nike, Knights

• Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

  Phil Knight

  Nike, Marketing, Important

  "High-Performance Marketing". Interview with Geraldine E. Willigan, hbr.org. July/August 1992.

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