I don't back down. I never win, but I don't back down
The media agency model has been hit by a perfect storm ... We are chasing share in a broken system, rather than changing the system.
TV can reach broad audiences, mass audiences, niche audiences; it can be local, regional, national; it can be spots, sponsorship, interactive. It can be anything you want it to be. I tend to think of TV as the Swiss Army knife of media, it's got something for everybody.
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