William McDonough Quotes About Nature

Quotes about: Nature

• And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, makes complex sugars and foods, changes colors with the seasons, and self-replicates. and then why don't we knock that down and write on it?

  William McDonough

  Nature, Food, Writing

• We celebrate the cherry tree not for its efficiency but for its effectiveness - and for its beauty. Its materials are in constant flow, and all those thousands of useless cherry blossoms look gorgeous. Then they fall to the ground and become soil again, so there's no problem

  William McDonough

  Nature, Fall, Effectiveness

• Consider this: all the ants on the planet, taken together, have a biomass greater than that of humans. Ants have been incredibly industrious for millions of years. Yet their productiveness nourishes plants, animals, and soil. Human industry has been in full swing for little over a century, yet it has brought about a decline in almost every ecosystem on the planet. Nature doesn't have a design problem. People do.

  William McDonough

  Nature, Taken, Animal

  William McDonough, Michael Braungart (2010). “Cradle to Cradle: Remaking the Way We Make Things”, p.16, Macmillan

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