David "Doc" Searls Quotes

• If you want to create new markets, or disrupt old ones, you create ubiquitous infrastructure.

  David "Doc" Searls

  Want, Infrastructure, Ifs

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• When all you've got is a hammer, bad service looks like a nail.

  David "Doc" Searls

  Marketing, Nails, Hammers

  Rick Levine, Christopher Locke, Doc Searls, David Weinberger (2011). “The Cluetrain Manifesto: 10th Anniversary Edition”, p.9, Basic Books

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• By listening, marketing will re-learn how to talk.

  David "Doc" Searls

  Listening, Marketing, Internet Marketing

  Rick Levine, Christopher Locke, Doc Searls, David Weinberger (2011). “The Cluetrain Manifesto: 10th Anniversary Edition”, p.186, Basic Books

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• Think of the Nets infrastructure as a source of natural building resources. Linux is not growing on the trees - it is the trees.

  David "Doc" Searls

  Thinking, Tree, Growing

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• The Net is the new underlying infrastructure for civilization itself.

  David "Doc" Searls

  Civilization, Internet, Infrastructure

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• Looking back on the event, I find myself thinking there are three approaches to journalism represented here. One is the "cool" approach of traditional journalism, including network broadcasting in which NPR is no exception. One is the "hot" approach of talk radio, which has since expanded to TV sports networks and now Fox TV. The third is the engaged approach of weblogging.

  David "Doc" Searls

  Funny, Sports, Thoughtful

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