Al Ries Quotes About Focus

Quotes about: Focus

• If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.

  Al Ries

  Focus, Effort, Mind

• THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.

  Al Ries

  Law, Focus, Stronger

• A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.

  Al Ries

  Cancer, Light, Focus

• Good things happen when you narrow your focus.

  Al Ries

  Focus, Good Things, Happens

  "The Classic Mistake" by Al Ries, ries.typepad.com. June 2009.

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