The next time you're caught in a room full of smart people doing something dumb (like trying to anticipate what your users will do), tune them out, flip open your laptop, and start prototyping.
Design is all about relationships. Unfortunately, many designers don’t fully appreciate this. Some of the best design work I’ve ever done was drinking coffee or beers with engineers, marketing people, and business development hustlers. And I wholeheartedly mean design work.
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