If you can predict the rate at which you create (or create and grow) qualified pipeline, and you know your average close rate(s), then you can start predicting your revenue.
One of the biggest mistakes companies make is brute force lead generation - "give me more leads!" -when they don't understand that not all leads are the same.
Companies should be selling ideas more than benefits. Sell ideas. Not stuff.
One-time revenue spikes that aren't repeatable won't help you achieve consistent year-after-year growth.
Of course you want more revenue, but what good is it if it isn't predictable?
Follow AzQuotes on Facebook, Twitter and Google+. Every day we present the best quotes! Improve yourself, find your inspiration, share with friends