Leonard Saffir Quotes

• In crisis management, be quick with the facts, slow with the blame.

  Leonard Saffir

  Communication, Facts, Management

  Leonard Saffir, Jack Tarrant (1993). “Power Public Relations: How to Get PR to Work for You”, N T C Business Books

  6 Copy quote

• Strategy is the articulation of the overall objectives along with general guidelines on achieving those objectives.

  Leonard Saffir

  Strategy, Achieve, Guidelines

  6 Copy quote

• The formulation of a public relations strategy properly begins with listening, not talking.

  Leonard Saffir

  Talking, Listening, Strategy

  Leonard Saffir, Jack Tarrant (1993). “Power Public Relations: How to Get PR to Work for You”, N T C Business Books

  4 Copy quote

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