Advertisers Quotes - Page 2

• Ultimately, broadcasters and advertisers have to change the way they do business or they run the risk of linear TV becoming obsolete.

  Charlie Ergen

  Running, Risk, Way

  "Dish's Charlie Ergen: Networks' Criticism of Ad-Skipping Service Is 'Disingenuous'" by Georg Szalai, www.hollywoodreporter.com. June 8, 2012.

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• They are obviously pirate services. Sure they might be able to survive as small businesses, but it's hard to get advertisers to advertise on a pirate site. It's a hugely fragmented market.

  Robert Cecil Martin

  Reality, Pirate, Might

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• I think challenge for Facebook is to develop a culture that has the advertiser and the ad service be as strong a part of their culture as the user obsession is.

  Jason Kilar

  Strong, Thinking, Challenges

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• We have been conditioned, taught, and coerced by the agents of our culture (parents, grandparents, advertisers, food critic, etc.) to eat the flesh and drink the milk of other animals. Because of this conditioning, which has occurred over a long period of time (thousands of years), we have developed addictive eating habits and blinded ourselves to the facts of our biological system and its true needs.

  Sharon Gannon

  Animal, Years, Long

  "Sharon Gannon on Veganism". jivamuktiyoga.com. November 16, 2016.

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• The theme of corporate stories (and millions drink them in every day) seldom varies: to be happy you must consume, to be special you must conform. Absurd, obviously, yet our identities have become so fragile, so elusive, that we seem content to let advertisers provide us with their version of who we are, to let them recreate us in their image: a cookie-cutter image based on market research, shallow sociology, and insidious lies.

  Tom Robbins

  Lying, Special You, Identity

  "(Revisiting) The Syntax of Sorcery: An Interview with Tom Robbins". Interview with Tony Vigorito, realitysandwich.com. May 9, 2014.

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• So the first things that you see when you look up something on Google could be dependent on the amount of advertising or something else. Since it is a profit making institution, it is going to reflect the interests and concerns of those who fund it, which is advertisers.

  Noam Chomsky

  Google, Looks, Firsts

  Interview with Jegan Vincent de Paul, chomsky.info. August 15, 2012.

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• I did do a presentation pilot with Jesse Eisenberg and he's wonderful. He's such a great writer. He directed me and he wrote these wonderful scripts and we're waiting to hear if marketers and advertisers think that an audience wants to look at a bad mom and her 10-year-old son in a show.

  Parker Posey

  Mom, Son, Thinking

  Source: www.elle.com

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• Google has you at a very specific mental state that is, looking for something. And what they've always been able to say is, we deliver your message at the exact time someone is, say, looking for fishing hooks or looking for marriage counseling or looking for a lawyer for a particular problem. And here we have our customers telling you what is in their heart and soul. It's something that, you know, advertisers have wanted for decades.

  Tim Wu

  Heart, Fishing, Soul

  "How Free Web Content Traps People In An Abyss Of Ads And Clickbait". "Fresh Air" with Terry Gross, wmra.org. October 17, 2016.

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• I don't think anyone at Google feels happy about it, but they've been in some sense, you know, enslaved to their business model, and so they have to satisfy their advertisers.

  Tim Wu

  Thinking, Google, Feels

  Source: www.npr.org

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• I have to match wits with the ads. Like, there's pop-ups that, like, move around and you have to chase them like it was a video game or something. And then there's ads where, like, you know, the X to, like, close the ad screen is so kind of small that you can't find it and you have to actually go looking for it. And so I spend all my energy - instead of, like, absorbing what the advertiser wants to communicate to me, I spend my energy trying to figure out how to defeat the ad.

  Terry Gross

  Moving, Games, Trying

  "How Free Web Content Traps People In An Abyss Of Ads And Clickbait". "Fresh Air" with Terry Gross, ketr.org. October 17, 2016.

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• I think that overall, ultimately the impact of advertisers calling the shots is a more cloying, complacent culture. For example, it was just announced that Unilever is branding environmental content at The Guardian. How radical or pointed can that content be?

  Astra Taylor

  Thinking, Impact, Environmental

  Source: therumpus.net

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• The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising

  David Ogilvy

  Mean, Creativity, Agency

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• The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively looks down at the logotype to see the company name.

  John Caples

  Reading, Names, Looks

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• I think consumerism breeds dissatisfaction, and I think that the advertisers play to that. So I cannot be comfortable with that. On the other hand, the cornucopia of products and innovation - I love Apple, for example. That's a temple of consumerism in many ways.

  John Elkington

  Thinking, Hands, Play

  "Q&A: John Elkington". Interview with Jessie Finfrock, www.motherjones.com. November 2008.

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• What advertisers call brand loyalty is merely the consumer's defense against the need to waste energy differentiating among things that barely differ.

  Ellen Goodman

  Loyalty, Energy, Needs

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• Is the English press honest or dishonest? At normal times it is deeply dishonest. All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news. Yet I do not suppose there is one paper in England that can be straightforwardly bribed with hard cash. In the France of the Third Republic all but a very few of the newspapers could notoriously be bought over the counter like so many pounds of cheese.

  George Orwell

  Exercise, Normal, Cheese

  George Orwell (2001). “Orwell's England”, p.353, Penguin UK

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• It takes uncommon guts to stick to one style in the face of all the pressures to 'come up with something new' every six months. It is tragically easy to be stampeded into change. But golden rewards await the advertiser who has the brains to create a coherent image, and the stability to stick with it over a long period.

  David Ogilvy

  Long, Brain, Style

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• Whether you are buying a car or casting a ballot, choosing a job or planning a family, follow your moral compass. Don't let others define you. Don't let advertisers mold you; don't let zealots ensnare you; don't let conventional wisdom trap you....you are part of a much larger whole.

  Denis Hayes

  Jobs, Car, Casting

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• Even one's own home is a kind of anthology of advertisers, manufacturers, motifs and presentation techniques. There's nothing 'natural' about one's home these days. The furnishings, the fabrics, the furniture, the appliances, the TV, and all the electronic equipment - we're living inside commercials.

  J. G. Ballard

  Home, Fabric, Tvs

  J. G. Ballard (2005). “Conversations”, Re/Search Publications

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• We work very, very hard to find that fine line where location is meaningful enough to be interesting to an advertiser but not so intrusive that it interrupts the creative flow of the show.

  David Brenner

  Meaningful, Interesting, Creative

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• American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

  Michael Schudson

  Advertising, Approach, Determine

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.17, Routledge

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• Commercial television has lowered the general standard of TV in an endeavour to get millions and masses of people to watch the advertising. But that is not the problem of the advertiser.

  Alfred Robens, Baron Robens of Woldingham

  People, Watches, Television

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• If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.

  Norman Pearlstine

  Confusing, Want, Messages

  Source: wwd.com

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• Critical journalism has gone out of fashion, or rather, it has been bought out. And so, we have much less of it than we did during the Vietnam era, where there was very critical reporting on the Vietnam War and a lot of disagreement among the media. Now you find that the media are much more homogenous, converging because they all must cater to the same community of advertisers. It's sad to see.

  Thomas Pogge

  Fashion, War, Media

  Source: www.truth-out.org

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• The more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google.

  Eric Schmidt

  Google, World, Broadband

  "Text of wired's interview with Google CEO Eric Schmidt". Interview with Wired, www.wired.com. April 9, 2007.

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