Brands Quotes - Page 18

• If our brands are going to be in print and on mobile handsets and in video and events, we have to acknowledge that the playing fields are going to be different than a print-only product or a print product with extensions to it.

  Norman Pearlstine

  Fields, Events, Different

  Source: wwd.com

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• If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.

  Norman Pearlstine

  Confusing, Want, Messages

  Source: wwd.com

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• There's certain companies that line up with what the brand represents. There are other things that are more investment-focused.

  Kobe Bryant

  Lines, Investment, Certain

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• I've met Jon Glaser who has a show on Adult Swim call Delocated and he's the main writer we hired for the show. That's really my brand of humor, I would say.

  Joe Buck

  Swim, Adults, Mets

  Source: thebiglead.com

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• Our military has been so badly depleted. Who would think the United States is raiding plane graveyards to pick up parts and equipment? That means they're being held together by a shoestring. Other countries have brand-new stuff they have bought from us. It's insane.

  Donald Trump

  Country, Military, Mean

  Source: townhall.com

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• I admire people who do things that are interesting to them, who don't have a strategy or a master plan or have a brand - I don't care about any of those things.

  Anthony Bourdain

  People, Interesting, Care

  Source: www.macleans.ca

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• Sizing was also important to me; I wanted to make sure that nobody felt alienated or felt like they weren't thought about in the process of this brand. I wanted to make sure that everyone felt included, which brings us to the gender neutral pieces - the idea of wearing what you want and whatever makes you feel comfortable and confident. I think that's the overall feeling of the Daya collection.

  Zendaya

  Thinking, Ideas, Feelings

  Source: www.harpersbazaar.com

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• If Pat Toomey of Pennsylvania wins, for instance, it will tell Republicans that their own brand hasn't been hurt too badly by [Donald] Trump's negatives.

  Mara Liasson

  Hurt, Winning, Pennsylvania

  Source: www.npr.org

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• It's not like it's a brand new vocabulary that permits to have a new reality. It's rather a new vocabulary that lets us see that our lives have always been more complex than traditional categories allow. So, I think, you know, maybe the introduction of new words permits us to rethink what we've taken for granted about what forms bodies take, what the name is for certain kinds of sexual, intimate relations, how we think of a life.

  Judith Butler

  Taken, Reality, Thinking

  Source: ilga.org

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• I'm excited to explore lifestyle clothes for a little bit. I don't necessarily have favorite brands.

  Simone Biles

  Clothes, Littles, Excited

  Source: wwd.com

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• I would not wear any clothes that had a brand name on them, and I only read books that were canonical.

  Zoe Kazan

  Book, Clothes, Names

  Source: www.avclub.com

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• I would not wear any clothes that had a brand name on them, and I only read books that were canonical. I wouldn't wear makeup, and I didn't like to let boys open the door for me because I felt like it was sexist. My heart was in the right place, but I was such a tiny dictator about it. It's embarrassing to me now because I was so rigid. It's such a rigid way of looking at the world. There's something very young about that mind-set.

  Zoe Kazan

  Book, Heart, Boys

  Source: www.avclub.com

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• Not only is it important for me to create a 100% cruelty-free brand, but also send out a very clear message to both consumers and companies out there: testing on animals in the name of beauty is cruel and unnecessary.

  Kat Von D

  Animal, Names, Important

  Source: www.cosmopolitan.com

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• The fact is that it's the most dangerous place to be on the political scale is to brand those on the other side as racist. That's the atomic bomb. That's the nuclear weapon of an American.

  Mark Shields

  Political, Facts, Sides

  Source: www.pbs.org

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• Our own personal brand of courage - in relationships, in conflict, in our principles ­ - is as unique as our fingerprints.

  Chris Cleave

  Unique, Principles, Conflict

  "'We Don't Know Our Hearts Until Life Puts Us to the Test'--Chris Cleave on 'Everyone Brave Is Forgiven'". Interview With Erin Kodicek, www.amazonbookreview.com. May 31, 2016.

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• I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.

  Martin Lindstrom

  Thinking, Goal, Focus

  Source: bobmorris.biz

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• In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.

  Martin Lindstrom

  Emotional, Focus, Support

  Source: bobmorris.biz

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• Products are produced in the factory; brands are produced in our minds.

  Martin Lindstrom

  Mind, Factories, Products

  Source: bobmorris.biz

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• A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

  Martin Lindstrom

  Emotional, World, Helping

  Source: bobmorris.biz

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• Once you know the reason why - you've defined your white space of canvas on which you can paint and create a new concept idea. No matter how creative you are - and thus how much creative space you need - there's always some fundamental values and drivers your brand should seek to address - in order to become successful.

  Martin Lindstrom

  Successful, Ideas, Creative Space

  Source: bobmorris.biz

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• Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

  Martin Lindstrom

  Thinking, Data, Foundation

  Source: bobmorris.biz

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• The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their "filter" and as a result made them become more critical towards advertising and communication.

  Martin Lindstrom

  Communication, Simple, Information

  Source: bobmorris.biz

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• Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.

  Martin Lindstrom

  Brain, Spinning, Way

  Source: bobmorris.biz

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• Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.

  Martin Lindstrom

  Thinking, Talking, Marketing

  Source: bobmorris.biz

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• A competitor is a valuable foil that unites a company from within and pushes the brand's boundaries.

  Martin Lindstrom

  Boundaries, Valuable, Company

  Source: bobmorris.biz

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