Brands Quotes - Page 19

• The enemy shapes the brand.

  Martin Lindstrom

  Enemy, Shapes

  Source: bobmorris.biz

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• If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to where you were: ringing bells, incense, the rumble of a massive organ. Most brands are lacking these sensory stimuli.

  Martin Lindstrom

  Eye, Smell, Sound

  Source: bobmorris.biz

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• Storytelling has driven faith and religious practice, keeping them alive for millennia. Just as every hymn, icon, and stained-glass window in a church links to a story, brands have the potential to build holistic identities.

  Martin Lindstrom

  Religious, Practice, Hymns

  Source: bobmorris.biz

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• Brands must make use of the inclination of consumers to be persuaded by friends.

  Martin Lindstrom

  Use, Consumers, Inclination

  Source: bobmorris.biz

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• Consider Brazilian cosmetics brand Natura, which deploys a direct-sales force of more than 718,000. By knocking on doors, it has established a vibrant network of brand supporters.

  Martin Lindstrom

  Doors, Cosmetics, Direct Sales

  Source: bobmorris.biz

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• Imagine a smashed stained-glass window, a page torn from a Bible, or a snippet of choral singing. You would still recognize their religious roots, wouldn't you? In 1915, Coca-Cola designed a bottle so unique that if it were smashed into thousands of pieces, from a single shard of glass you'd still be able recognize the brand. We call such a device a Smashable. It can be anything from a color to a sound, from a pattern to a smell to an icon.

  Martin Lindstrom

  Religious, Unique, Color

  Source: bobmorris.biz

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• Rituals build brands.

  Martin Lindstrom

  Ritual

  Source: bobmorris.biz

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• The reality is that a brand can no longer afford to be "friends with everyone."

  Martin Lindstrom

  Reality

  Source: bobmorris.biz

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• Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable upsetting.

  Martin Lindstrom

  Powerful, Upset, Comfortable

  Source: bobmorris.biz

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• Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate ourselves with opinionated and authentic brands.

  Martin Lindstrom

  Struggle, Simple, Want

  Source: bobmorris.biz

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• The U.S. has dominated and continues to dominate the society and thus products and brands activating fear - and subsequently removing fear are selling substantially better than in other countries.

  Martin Lindstrom

  Country, Selling, Other Countries

  Source: bobmorris.biz

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• I may make light of being a domestic terrorist, but if they can brand me a domestic terrorist and confiscate all my materials, and then expand into confiscating other people's materials, and then go after Gibson Guitars and so many other different people... they can go after you, they can go after everybody, we could all be "terrorists." That's really the big concern.

  Bernard von NotHaus

  Light, Guitar, People

  Source: www.wherestherage.com

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• Today I find it's extremely hard to launch one's brand, and that's also why we are helping these young talents.

  Delphine Arnault

  Today, Helping, Talent

  Source: wwd.com

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• When you face a creative change at the house, you have to start a dialogue, and talk with the designer about how he envisions the brand to make sure that you're on the same page. It's the way the designers talk about the brand, and what they see, and their emotions, how they perceive the house.

  Delphine Arnault

  House, Creative, Pages

  Source: wwd.com

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• Clients are becoming more and more savvy. They know what's happening in the brands; they know the new products that are coming out.

  Delphine Arnault

  Becoming, Clients, Coming Out

  Source: wwd.com

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• I believe a great company, whether improving a sector or creating a new one, needs to have an excellent product or service at its core; needs strong management to execute the plan and a good brand to give it the edge over its competitors. Providing quality service, combined with value for money and in an innovative way ensures you offer real value - and finally to be responsible to society and the planet.

  Richard Branson

  Strong, Real, Believe

  "How To Turn Your Idea Into Reality – The Richard Branson Interview". Interview with Nathan Chan, foundr.com. May 30, 2018.

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• I actually don't think that brand new logos are worth that much or mean that much in and of themselves. So why not have a class of third graders compete to design your logo?

  Michael Bierut

  Mean, Thinking, Class

  Source: facingsideways.com

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• My style is a mix and match of everything. Like I said, It's Play Cloths, it's Saint Laurent, and I know I sort of won when everything can be understated, it can be three different brands, and you can't really see what it is and then you just ask, "Well damn that looks good, what is that?"

  Pusha T

  Play, Style, Different

  Source: theneptunes.org

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• I don't think anything I've done with Adidas has been shifted. It's been part of the Pusha T brand, has for sure been organic and natural.

  Pusha T

  Thinking, Adidas, Done

  Source: www.nicekicks.com

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• Adidas has invested so much into this collab and into me. It'd be easy for any brand, with some of the spearheads that they have in their roster, just to say, "We got this guy and that guy over there, the Pusha T thing can just be - eh." But they haven't spared any expense, they've let their creativity run wild, and it really makes me feel that I'm a part of a family. It makes me feel like they enjoy watching the growth of Pusha T.

  Pusha T

  Running, Creativity, Guy

  Source: www.nicekicks.com

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• Because many people remembered a time when the Republican Party was not so extreme, and hadn't full grasped how much it had changed, people blamed Obama for his failure to get Republicans to agree with him. That blame coloured so much of how the public saw Obama during his presidency. The public thought he was dealing with a brand of Republican leader that just didn't exist any more.

  Jonathan Chait

  Party, People, Leader

  Source: www.macleans.ca

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• We lack an organization that will support fashion week. The five-day week shows a lack of vision and that we are not able to command respect. I am not saying it's anyone's fault in particular, it's our fault. We have the highest concentration of brands, how can we accommodate everyone in four or five days?

  Franca Sozzani

  Fashion, Organization, Support

  Source: wwd.com

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• In New York there are between four and six big designers, and the shows last one week. There is something wrong here. It's our fault. We can't stand up for it. They take our ads, don't they? Why don't they want to stay longer in Milan? Why do we have to comply? We have the most beautiful brands, they are Italians.

  Franca Sozzani

  Beautiful, New York, Four

  Source: wwd.com

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• You can get tired of anything, everything turns old, but I want to give people the possibility to share a Vogue party. It is up to the brands to participate to make the event interesting. I am satisfied, but it's important never to stop.

  Franca Sozzani

  Party, Tired, People

  Source: wwd.com

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• I don't have a crystal ball, but if you can ever put yourself in a situation where you are indispensable - where you aren't part of what looks like a fad, but you actually are a company, a brand that people trust and go to - at this point, you could put some of the mainstays of tech on anything, right?

  Alexis Ohanian

  People, Balls, Looks

  Source: www.fool.com

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