Campaigns Quotes - Page 15

• I know I hated magic for a reason," Janco said. "Congratulations. This is the first time you've had a VALID reason to hate something," Ari countered. "Remember your campaign against sand?" "Sand! Horrid little stuff. Gets everywhere. I had a perfectly good argue--" "Janco." Ari's voice rumbled deep in his throat. In a heartbeat, Janco switched gears. "Well, this blood magic sounds worse than sand.

  Maria V. Snyder

  Hate, Congratulations, Perfectly Good

  Maria V. Snyder (2013). “Storm Glass”, p.422, MIRA

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• October is the cruelest month of any election year, but by then, the pain is so great that even the strong are like jelly and time has lost all meaning for anybody still involved in a political campaign. By that time, even candidates running unopposed have abandoned all hope of victory and live only for the day when they will finally be free to seek vengeance on all those treacherous bastards who once passed themselves off as loyal friends and allies and swore they were only in it because they all shared the same hopes and dreams.

  Hunter S. Thompson

  Running, Dream, Strong

  Hunter S. Thompson (2012). “Songs of the Doomed: More Notes on the Death of the American Dream”, p.16, Pan Macmillan

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• I take it that's where you met Todd.' 'Yep. Almost five years ago. Can you believe it?' 'Five years! You and Todd should be the poster couple for the 'Love Waits' campaign.' Christy laughed. 'It didn't seem that long. A lot has happened during those five years. But I do agree that true love is worth the wait. I'd wait another five years for Todd if I had to. He's the only man for me. Ever.

  Robin Jones Gunn

  Couple, Believe, Love Is

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• Also, when on a campaign to convince a stranger that you aren't a few fries short of a Happy Meal, throwing around phrases like "tangentially Swedish" is not the best way to go.

  Maureen Johnson

  Meals, Phrases, Way

  John Green, Lauren Myracle, Maureen Johnson (2009). “Let It Snow: Three Holiday Stories”, p.26, Penguin

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• Since Jimmy Carter, religious fundamentalists play a major role in elections. He was the first president who made a point of exhibiting himself as a born again Christian. That sparked a little light in the minds of political campaign managers: Pretend to be a religious fanatic and you can pick up a third of the vote right away. Nobody asked whether Lyndon Johnson went to church every day. Bill Clinton is probably about as religious as I am, meaning zero, but his managers made a point of making sure that every Sunday morning he was in the Baptist church singing hymns.

  Noam Chomsky

  Christian, Religious, Atheist

  "The United States Has Essentially a One-Party System". Interview with Gabor Steingart, www.spiegel.de. October 10, 2008.

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• Samhain had its origins, like many modern holidays or celebrations, in pagan times. As the sidhe-seers had been inclined to erect churches and abbeys on their sacred sites, the Vatican had been wont to “Christianize” ancient, pagan celebrations in an if-you-can’t-beat-them-and-don’t-wantto- join-them-rename-it-and-pretend-it-was-yours-all-along campaign.

  Karen Marie Moning

  Holiday, Church, Sacred

  Karen Marie Moning (2016). “The Fever Series 7-Book Bundle: Darkfever, Bloodfever, Faefever, Dreamfever, Shadowfever, Iced, Burned”, p.570, Dell

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• In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.

  Howard Schultz

  Powerful, Real, Heart

  Howard Schultz, Dori Jones Yang (1997). “Pour your heart into it: how Starbucks built a company one cup at a time”

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• Society attacks early, when the individual is helpless. It enslaves him almost before he has tasted freedom. The 'ologies' will tell you how its done Theology calls it building a conscience or developing a spirit of selflessness. Psychology calls it the growth of the superego. Considering how long society has been at it, you'd expect a better job. But the campaigns have been badly planned and the victory has never been secured.

  B. F. Skinner

  Jobs, Long, Psychology

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• If he decided to pursue Sienna...Sucking in a breath Indigo promised herself she'd warn the girl if and when the time came-because no woman should have to face that campaign unprepared.

  Nalini Singh

  Girl, Should Have, Ifs And

  Nalini Singh (2010). “Play of Passion”, p.54, Penguin

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• I want you to know that also I will not make age an issue of this campaign. I am not going to exploit, for political purposes, my opponent's youth and inexperience.

  Ronald Reagan

  Funny, Issues, Political

  Ronald Reagan (2004). “The uncommon wisdom of Ronald Reagan: a portrait in his own words”

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• Simplicity is the ultimate sophistication-- Steve Jobs turned this into the slogan behind an early Mac advertising campaign. Which doesn't make it less true.

  Steve Jobs

  Jobs, Simplicity, Advertising

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• Regardless of the advertising campaigns may tell us, we can't have it all. Sacrifice is not an option, or an anachronism; it's a fact of life. We all cut off our own limbs to burn on some altar. The crucial thing is to choose an altar that's worth it and a limb you can accept losing. To go consenting to the sacrifice.

  Tana French

  Cutting, Sacrifice, May

  Tana French (2008). “The Likeness: Dublin Murder Squad: 2”, p.412, Hachette UK

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• It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.

  Noam Chomsky

  People, Car, Political

  111,

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• The worst moment of any campaign is waiting for the sun to rise on the morning of the battle

  Jeffrey Archer

  Morning, Worst Moments, Waiting

  Jeffrey Archer (2011). “Only Time Will Tell”, p.67, Pan Macmillan

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• Kat picked up a folder labeled Senior. "What are these? Bank records?" She did a double take, looking at Hale. "Did your dad really pay two million dollars to the campaign to elect Ross Perot?" "I..." Hale said, stumbling for words and thumbing through another file. "Wow. I guess my cousin Charlotte isn't really my cousin." "Don't worry," Kat said. "It looks like there might be a kid in Queens who is.

  Ally Carter

  Senior, Cousin, Queens

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• The Obama campaign is one of the greatest examples of what is possible in the brave new world of 21st Century marketing. They did a masterful job of connecting with minds, personalizing messages, refining old and new media, sending clear messages, and providing the feedback that enabled them to respond to the messages they heard.

  Anne M. Mulcahy

  Jobs, Business, Brave New World

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• A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

  Stephen King

  Business, Somewhere Else, Numbers

  "Stephen King 1971: What is a brand?". www.campaignlive.co.uk. October 5, 2007.

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• We tell market researchers that we don't mind paying more for green benefits but only a minority of zealots ever really will. A campaign that delivers more widespread green behaviour is going to need to be cleverer that that.

  Chris Powell

  Business, Mind, Needs

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• The legacy of women's war work is our present post-industrial employment structure. It was the war that created the demand for a technologically advanced, de-skilled, low-paid, non-unionized female workforce and paved the way for making part-time work the norm for married women now. A generation later, it was the daughters of wartime women workers who completed their mothers' campaign for equal pay.

  Linda Grant

  Daughter, Mother, War

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• Man is the only Patriot. He sets himself apart in his own country, under his own flag, and sneers at the other nations, and keeps multitudinous uniformed assassins on hand at heavy expense to grab slices of other people's countries, and keep them from grabbing slices of his. And in the intervals between campaigns he washes the blood off his hands and works for the universal brotherhood of man - with his mouth.

  Mark Twain

  Country, Patriotic, Men

  Mark Twain (2009). “Mark Twain’s Book of Animals”, p.121, Univ of California Press

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• When smashing monuments, save the pedestals - they always come in handy.

  Stanislaw Jerzy Lec

  Sea, Political, Pedestal

  "Unkempt Thoughts". Book by Stanisław Jerzy Lec, translated by Jacek Galazka, 1962.

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• Politics is not like an ocean voyage or a military campaign... something which leaves off as soon as reached. It is not a public chore to be gotten over with. It is a way of life.

  Plutarch

  Military, Ocean, Political

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• History is replete with examples of empires mounting impressive military campaigns on the cusp of their impending economic collapse.

  Eric Alterman

  Military, War, Example

  Eric Alterman (1999). “Sound and Fury: The Making of the Punditocracy”, p.259, Cornell University Press

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• Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand.

  Stephen Jin-Woo Kim

  Business, Unique, Opportunity

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• The success of any user generated content-related project should be judged in the long term. Try not to use it as a one-off campaign activation idea. Think of it instead as the beginning or continuation of an ongoing dialogue with your consumers.

  Damian Thompson

  Business, Thinking, Ideas

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