I can't speak for the other authors, but what I hoped to achieve was to illuminate certain corners of the Lucas universe that hadn't yet been explored.
The Internet offers an interesting combination of advertising and community - by participating in the community you can become an advertisement for yourself.
Genre labels are useful only insofar as they help you find an audience.
Everything that you read is an influence on everything you write, and you want to draw as many elements into your work as you can.
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