We are always waiting for the perfect brief from the perfect client. It almost never happens [...] Whatever is on your desk right now, that's the one. Make it the best you possibly can.
How you perceive yourself is how others will see you.
Religion is a light bulb, created by man to help him to see in the dark.
Do not covet your ideas.
Start taking bad decisions and it will take you to a place where others only dream of being.
Even when we want to be timid and play it safe, we should pause for a moment to imagine what we might be missing.
Don't be afraid of silly ideas.
Without having a goal it's difficult to score.
Great people have great egos; maybe that's what makes them great.
having too many ideas is not always a good thing.
Risks are a measure of people. People who won't take them are trying to preserve what they have. People who do take them often end up having more. Some risks have a future, and some people call them wrong. But being right may be like walking backwards proving where you've been. Being wrong isn't in the future, or in the past. Being wrong isn't anywhere but being here. Best place to be, eh?
Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you go, and fix it along the way.
Everybody wants to be good, but not many are prepared to make the sacrifices it takes to be great. To many people, being nice in order to be liked is more important. There's equal merit in that, but you must not confuse being good with being liked.
i wish means: would it be nice if.. i want means: if i want it enough i will get it.
Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?
Do not put cleverness in front of the communication.
I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling.
It's never the next brief, it's ALWAYS THIS brief .
We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.
You will become whoever you want to be.
Life's all about 'me' anyway
There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.
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