Finding new ways, more clever ways to interrupt people doesn't work.
How dare you settle for less when the world has made it so easy for you to be remarkable?
Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay.
Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
Marketing is no longer about the stuff that you male, but about the stories you tell.
Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
You can game the social media in the short run, but not for long.
You can use social media to turn strangers into friends, friends into customers and customers into salespeople.
The reason social media is so difficult for most organizations: It’s a process, not an event.
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