Simon Mainwaring Quotes About Social Responsibility

Quotes about: Social Responsibility

• Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.

  Simon Mainwaring

  Responsibility, Dollars, Action

  "10 Actions Consumers Can Take to Reinvent Capitalism" by Simon Mainwaring, www.huffingtonpost.com. Junt 7, 2011.

• If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.

  Simon Mainwaring

  Responsibility, Stories, Want

• In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism.

  Simon Mainwaring

  Powerful, Attitude, Moving

• More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

  Simon Mainwaring

  Mean, Responsibility, Impact

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