Simon Mainwaring Quotes About Purpose

Quotes about: Purpose

• Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.

  Simon Mainwaring

  Commitment, Long, Community

• The future of profit is purpose.

  Simon Mainwaring

  Purpose, Social Media, Profit

  Twitter post from Nov 30, 2015

• It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits, but to fulfilling higher and larger purposes by contributing to building a better world.

  Simon Mainwaring

  Government, Two, America

• Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.

  Simon Mainwaring

  Balance, Fans, Purpose

  Simon Mainwaring (2011). “We First: How Brands and Consumers Use Social Media to Build a Better World”, p.49, Macmillan

• Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.

  Simon Mainwaring

  Meaningful, Self, Filters

• The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.

  Simon Mainwaring

  Meaningful, Media, Impact

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