The existing liberties and the existing gratifications are tied to the requirements of repression: they themselves become instruments of repression.
The liberating force of technology the instrumentalization of things turns into ... the instrumentalization of man.
The criterion for free choice can never be an absolute one, but neither is it entirely relative.
This society turns everything it touches into a potential source of progress and exploitation, of drudgery and satisfaction, of freedom and of oppression.
The closed language does not demonstrate and explain it communicates decision, dictum, command. Where it defines, the definition becomes "separation of good from evil;" it establishes unquestionable
Society ... can afford to grant more than before because its interests have become the innermost drives of its citizens.
All liberation depends on the consciousness of servitude, and the emergence of this consciousness is always hampered by the predominance of needs and satisfactions which, to a great extent, have become the individual's own.
A work of art can be called revolutionary if, by virtue of the aesthetic transformation, it represents, in the exemplary fate of individuals, the prevailing unfreedom and the rebelling forces, thus breaking through the mystified (and petrified) social reality, and opening the horizon of change (liberation).
The truth of literature and art has always been granted (if it was granted at all) as one of a "higher" order, which should not and indeed did not disturb the order of business. What has changed in the contemporary period is the difference between the two orders and their truths. The absorbent power of society depletes the artistic dimension by assimilating its antagonistic contents. In the realm of culture, the new totalitarianism manifests itself precisely in a harmonizing pluralism, where the most contradictory works and truths peacefully coexist in indifference.
The avant-garde and the beatniks share in the function of entertaining without endangering the good conscience of the men of good will.
The societal division of labor obtains the dignity of an ontological condition.
The philosopher ... subjects experience to his critical judgment, and this contains a value judgment namely, that freedom from toil is preferable to toil, and an intelligent life is preferable to a stupid life. It so happened that philosophy was born with these values. Scientific thought had to break this union of value judgment and analysis, for it became increasingly clear that the philosophic values did not guide the organisation of society.
Coming to life as classics, they come to life as other than themselves; they are deprived of their antagonistic force, of the estrangement which was the very dimension of their truth.
The strains and stresses suffered by the individual in society are grounded in the normal functioning of that society (and of the individual!) rather than in its disturbances and diseases.
The judgment that human life is worth living, or rather can and ought to be made worth living, ... underlies all intellectual effort; it is the a priori of social theory, and its rejection (which is perfectly logical) rejects theory itself.
This (functional - E.W.) language controls by reducing the linguistic forms and symbols of reflection, abstraction, development, contradiction; by substituting images for concepts. It denies or absorbs the transcendent vocabulary; it does not search for but establishes and imposes truth and falsehood.
Many, and I think the determining, constitutive facts remain outside the reach of the operational concept. And by virtue of this limitation this methodological injunction against transitive concepts which might show the facts in their true light and call them by their true name the descriptive analysis of the facts blocks the apprehension of facts and becomes an element of the ideology that sustains the facts. Proclaiming the existing social reality as its own norm, this sociology fortifies in the individuals the "faithless faith" in the reality whose victims they are.
Obscenity is a moral concept in the verbal arsenal of the establishment, which abuses the term by applying it, not to expressions of its own morality but to those of another.
Dialectical thought understands the critical tension between "is" and "ought" first as an ontological condition, pertaining to the structure of Being itself. However, the recognition of this state of Being its theory intends from the beginning a concrete practice. Seen in the light of a truth which appears in them falsified or denied, the given facts themselves appear false and negative.
This organization of functional discourse is of vital importance; it serves as a vehicle of coordination and subordination. The unified, functional language is an irreconcilably anti-critical and anti-dialectical language. In it, operational and behavioral rationality absorbs the transcendent, negative, oppositional elements of Reason.
The range of socially permissible and desirable satisfaction is greatly enlarged, but through this satisfaction, the Pleasure Principle is reduced deprived of the claims which are irreconcilable with the established society. Pleasure, thus adjusted, generates submission.
Thought and speech are of a thinking and speaking subject, and if the life of the latter depends on the performance of a superimposed function, it depends on fulfilling the requirements of this function thus it depends on those who control these requirements.
The music of the soul is also the music of salesmanship. Exchange value, not truth value counts. On it centers the rationality of the status quo, and all alien rationality is bent to It.
The tangible source of exploitation disappears behind the façade of objective rationality.
The happy consciousness is shaky enough a thin surface over fear, frustration, and disgust.
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