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  • Always treat your employees exactly as you want them to treat your best customers. You can buy a person's hand, but you can't buy his heart; his heart is where his enthusiasm is. You can buy his back, but you can't buy his brain. That's where his creativity is. Treat employees as volunteers just as you treat customers as volunteers, because that's what they are. They volunteer the best parts - their hearts and minds.

    Stephen R. Covey (2004). “The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change”, p.58, Simon and Schuster