• An effective goal focuses primarily on results rather than activity. It identifies where you want to be, and, in the process, helps you determine where you are. It gives you important information on how to get there, and it tells you when you have arrived. It unifies your efforts and energy. It gives meaning and purpose to all you do.

    Stephen R. Covey (1994). “Daily Reflections for Highly Effective People: Living THE SEVEN HABITS OF HIGHLY SUCCESSFUL PEOPLE Every Day”, p.159, Simon and Schuster