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  • One of the things cognitive science teaches us is that when people define their very identity by a worldview, or a narrative, or a mode of thought, they are unlikely to change-for the simple reason that it is physically part of their brain, and so many other aspects of their brain structure would also have to change; that change is highly unlikely.

    George Lakoff (2008). “The Political Mind: A Cognitive Scientist's Guide to Your Brain and Its Politics”, p.45, Penguin