Authors:
  • Social media is itself as temporary as any social gathering, nightclub or party. It's the people that matter, not the venue. So when the trend leaders of one social niche or another decide the place everyone is socializing has lost its luster or, more important, its exclusivity, they move on to the next one, taking their followers with them.

    "Facebook hype will fade" by Douglas Rushkoff, www.cnn.com. January 7, 2011.