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  • The central issue is never strategy, structure, culture, or systems. The core of the matter is always about changing the behavior of people.

    John P. Kotter
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    John P. Kotter, Dan Cohen (2013). “The Heart of Change: Real-Life Stories of How People Change Their Organizations”, p.11, Harvard Business Press
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The central issue is never strategy, structure, culture, or systems. The core of the matter is always about changing the behavior of people. - John P. Kotter
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