Authors:
  • Client companies and advertising agencies are old-world-order places. The systems and processes and structures come from a time when you shot the TV commercial, then you did the print ads, then you did everything else - including the website. Everything has changed, but the systems haven't.

    "Cindy Gallop: it's time to rethink the advertising business" by Chris Smith, www.theguardian.com. September 26, 2012.