The more informative your advertising, the more persuasive it will be.
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
An advertising agency is 85 percent confusion and 15 percent commission.
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.
The vice-president of an advertising agency is a bit of executive fungus that forms on a desk that has been exposed to conference.
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
A good advertisement is one which sells the product without drawing attention to itself.
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
The only prejudice I've found anywhere in TV is in some advertising agencies, and there isn't so much prejudice as just fear.
Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.
Anyone who's parading under a $100,00-plus video is not free from corporate. That's just the MTV advertising agency. I find them all to be just a bit of a sham.
Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.
Advertising is an environmental striptease for a world of abundance.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario.
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.
I do not read advertisements. I would spend all of my time wanting things.
Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
If you ask me what I came into this life to do, I will tell you: I came to live out loud.
Advertising as the printed form of selling would seem . . . ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.
Once Playboy came to me, all the preachers ran. I needed to pose in Playboy to make money.
Jesus Christ didnt commit the gospel to an advertising agency; He commissioned disciples. And He didnt command them to put up signs and pass out tracts; He said that they would be His witnesses.
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