Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong things less bad. Once you are doing the right things, then doing them "right," with the help of efficiency among other tools, makes perfect sense.
There is nobody who is good or bad, it's just not like that. They all are complex individuals. They all see the world in their own way that makes complete sense to them. Nobody goes around feeling that they're evil - they think that they're doing the right thing. And so that seems to have something really important, big, and deep to say about human beings.
For me, going vegan was an ethical and environmental decision. I'm doing the right thing by the animals.
Justice demands that the good and hard-working be rewarded and the evil and the lazy be punished (if only by the withholding of the rewards of doing the right things). Modern Liberalism demands that the good and hardworking be punished as the recipients of an unfair advantage and the evil and the lazy be rewarded, their acts of evil and their failure all the proof the Modern Liberal needs that somehow they have been victimized by forces out of their control.
We believe there should be a huge area between everything you should do and everything you can do without getting into legal trouble. I don't think you should come anywhere near that line. We don't deserve much credit for this. It helps us make more money. I'd like to believe that we'd behave well even if it didn't work. But more often, we've made extra money from doing the right thing. Ben Franklin said I'm not moral because of it's the right thing to do - but because it's the best policy.
An outsider longing to be on the inside is the same as the soloist longing to work in an ensemble. I get great satisfaction in being a part of the proper - for me - community. I'm uncomfortable with various social groupings and clusterings. But when I'm in the right group, doing the right thing, I get as much satisfaction out of that as anyone who does it all the time.
We were very effective, and I was very effective, in shaping public opinion around my campaigns. But there were big stretches, while governing, where even though we were doing the right thing, we weren't able to mobilize public opinion firmly enough behind us to weaken the resolve of the Republicans to stop opposing us or to cooperate with us. And there were times during my presidency where I lost the PR battle.
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