Guerrilla war is a kind of war waged by the few but dependent on the support of many.
We don't want to impose our solutions by force, we want to create a democratic space. We don't see armed struggle in the classic sense of previous guerrilla wars, that is as the only way and the only all-powerful truth around which everything is organized. In a war, the decisive thing is not the military confrontation but the politics at stake in the confrontation. We didn't go to war to kill or be killed. We went to war in order to be heard.
Guerrilla war is a test of wills. Obama's actual objectives - rollback in Iraq, containment in Syria - are not unreasonable. But they require commitment and determination. In other words, will. You can't just make one speech declaring war, then disappear and go fundraising.
Be realistic, demand the impossible!
Millions of mind guerrillas, raising the spirit of peace and love, not war.
The conventional army loses if it does not win. The guerrilla wins if he does not lose.
I wonder whether those of our political masters who have been put in charge of the defence of the country can distinguish a mortar from a motor; a gun from a howitzer; a guerrilla from a gorilla, although a great many resemble the latter.
Insurrection by means of guerrilla bands is the true method of warfare for all nations desirous of emancipating themselves from a foreign yoke. It is invincible, indestructible.
We have no honorable intentions in Vietnam. Our minimal expectation is to occupy it as an American colony and maintain social stability for our investments. This tells why American helicopters are being used against guerrillas in Colombia and Peru. Increasingly the role our nation has taken is the role of those who refuse to give up the privileges and pleasures that come from the immense profits of overseas investment.
Vietnam presumably taught us that the United States could not serve as the world's policeman; it should also have taught us the dangers of trying to be the world's midwife to democracy when the birth is scheduled to take place under conditions of guerrilla war.
There are cases - for example, the American Revolution. George Washington's army lost just about every battle with the British, who had a much better army. The war was basically won by guerrilla forces that managed to undermine the British occupation.
The United States can certainly defeat North Vietnam, but the United States cannot defeat a guerrilla war which is being raged from a sanctuary through a pattern of penetration, intervention, evasion, which is very difficult for a technologically advanced country like the United States to combat.
We are opposed around the world by a monolithic and ruthless conspiracy that relies primarily on covert means for expanding its sphere of influence — on infiltration instead of invasion, on subversion instead of elections, on intimidation instead of free choice, on guerrillas by night instead of armies by day
We fought a military war; our opponents fought a political one. We sought physical attrition; our opponents aimed for our psychological exhaustion. In the process we lost sight of one of the cardinal maxims of guerrilla war: the guerrilla wins if he does not lose. The conventional army loses if it does not win. The North Vietnamese used their armed forces the way a bull-fighter uses his cape to keep us lunging in areas of marginal political importance.
When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.
The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product, the delivery, the marketing—around that benefit.
I will protect all Colombians regardless of whether the attacks come from guerrillas or paramilitaries.
There's a beauty shop companion called School of Beauty, School of Culture at the Birmingham Museum of Art. I got an email that said a couple had a guerrilla wedding in front of that picture. They slipped into the museum with a preacher and had their wedding ceremony in front of it. It turns out that the woman is a beautician and the man is a barber, they had seen that picture, and they said it was the perfect place to get married.
None of the people's wars of the sixties did very well, including the one in Vietnam. Vo Nguyen Giap himself has admitted a loss of 600,000 men between 1965 and 1968...Moreover, by about 1970 at least 80% of the day-to-day combat in South Vietnam was being carried on by regular NVA troops...Genuine black-pajama southern guerrillas had been decimated and amounted to no more than 20% of the communist fighting forces.
William R. Polk discusses the Spanish guerrilla war against Napoleon [ Bonaparte] and other cases where the conflict turns into a political war, and the invader, who usually has overwhelming power, loses because they can't fight the political war.
Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.
[Camillo] Berneri proposed that the anarchists should link up with the effort of Northern Africa to overthrow the Spanish government, carry out land reform, attract the base of the Moorish army, and see if they could undermine [Francisco] Franco's army through political warfare in Northern Africa combined with guerrilla warfare in Spain. Historians laughed at that, but I don't think they should have. This was the kind of war that might have succeeded in stopping Spanish fascism.
An aspect of the work has to do with altering the literal/cultural meaning of existing public images by making minimal changes and additions. Using superimposition, juxtaposition and other contextual changes, I am functioning as a visual guerrilla.
There are very interesting books about these events, for instance one by a very well-known American historian named William R. Polk called Violent Politics. It's a record of what are basically guerrilla wars from the American Revolution right up through the wars in Afghanistan and Iraq.
George Washington hated the guerrillas. He wanted to imitate the British red coat armies, fighting as gentlemen are supposed to fight.
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