Kitsch offers instantaneous emotional gratification without intellectual effort, without the requirement of distance, wihtout sublimation.
There is a sort of mystery to kitsch. When did it begin? If it is just simply another name for faking emotions, it ought to have been a permanent part of the human condition.
Kitsch is deep in its superficiality. Art is superficially deep.
Is not art a tool we employ to peel the kitsch off life? Layer by layer art strips life bare. The more abstract it gets, the more transparent the air is. Can it be that the farther it is removed from life, the clearer art becomes?
Every ambiguous, false, tearful, emotional exaggeration brings about that typically kitsch attitude which could be defined as "sentimentality."
Kitsch is certainly not "bad art," it forms its own closed system.
Once kitsch is interpreted ironically, it ceases to be kitsch
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