Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.
On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, "Did Alexander Graham Bell do any market research before he invented the telephone?
I believe the mobile OS market will play out very similarly to Windows and Macintosh, with Android in the role of Windows. And so if you want to be in front of the largest number of users, you need to be on Android.
I am a night creature, and I write from midnight till dawn, secluded in my office and surrounded by my collection of dragons (I have 400 of them). I only use Macintosh computers, which I name in dynastic order. Right now I'm using MacDragon 5. Only the devil is able to decipher my handwriting.
I never sensed really bad blood between Microsoft and Apple. A lot of Macintosh users feel badly about PCs and do have some bad feelings. I call them Macintosh bigots a little. They say, oh, no, only the Macintosh is the good one, and I don't like to be that way.
I think Apple's revenge is just the fact that Windows, you know, PCs all became Macintoshes in a way.
October arrives in a swirl of fragrant blue leaf smoke, the sweetness of slightly frosted MacIntosh apples, and little hard acorns falling. We are in the midst of cool crisp days, purple mists, and Nature recklessly tossing her whole palette of dazzling tones through fields and woodlands.
I hate mice. The mouse involves you in arm motions that slow you down. I didn't want it on the Macintosh, but Jobs insisted. In those days, what he said went, good idea or not.
The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how to use one.
The grandiose plans of what Macintosh was gonna be was just so far out of whack with the truth of what the product was doing. And the truth of what the product was doing was not horrible, it was salvageable. But the gap between the two was just so unthinkable that somebody had to do something, and that somebody was John Sculley.
If I had not studied music, there would be no Macintosh computers today.
The world is a big place. There are lots of smart people in it. Entrepreneurs are kidding themselves if they think they have any kind of monopoly on knowledge. And, sure as I'm a Macintosh user, on the same day that an entrepreneur tells this lie, the venture capitalist will have met with another company that's doing the same thing.
I am firmly of the opinion that the Macintosh is Catholic and that DOS is Protestant. Indeed, the Macintosh is counterreformist and has been influenced by the methodical path of the Jesuits.... It is catechistic: the essence of revelation is dealt with via simple formulae and sumptuous icons. Everyone has a right to salvation. DOS is Protestant, or even Calvinistic. It allows free interpretation of scripture, demands difficult personal decisions, imposes a subtle hermeneutics upon the user, and takes for granted the idea that all can reach salvation.
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