The generation of atmosphere, the aura of the uncanny, is one of the most important secrets of magic. It contributes to the willing suspension of disbelief, the feeling that, within the circle, or in the presence of the magical shrine, anything may happen.
I prefer to think of faith, as Coleridge says of poetry, not as the taking up of belief but as "the willing suspension of disbelief". . . a willingness to be open, to explore, to investigate.
Some popular quotations smell of airless closets. They exhale the stale imagination of the intellectual lower middle class. "Suspension of disbelief" has become one of them. Dressed up as a scintillating double negation, it serves the pedestrian notion of art as illusion.
For a found-footage-style movie, there's a definite advantage in using unknowns, because it helps sell the illusion that it's real. A known actor would get in the way of the suspension of disbelief.
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