Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.
The beauty is in the eye of the beholder.
Justice, like beauty, is in the eye of the beholder.
I thought to discourage aesthetics... I threw the bottlerack and the urinal in their faces and now they admire them for their aesthetic beauty.
The taste of the more recent accessions to the leisure class proper and of the middle and lower classes still requires a pecuniary beauty to supplement the aesthetic beauty, even in those objects which are primarily admired for the beauty that belongs to them as natural growths.
I love going somewhere like Japan where you can't understand a word of the advertising - you just see it for its aesthetic beauty, without feeling that you're being sold something.
Just because something causes you to have a feeling of aesthetic beauty does not make it a work of art.
The more people explore the world, the more they realize in every country there's a different aesthetic. Beauty really is in the eye of the beholder.
or simply:
