It is a paradoxical but profoundly true and important principle of life that the most likely way to reach a goal is to be aiming not at that goal itself but at some more ambitious goal beyond it.
Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.
Back in the mid-1970s, we adopted some fairly ambitious goals to improve efficiency of our cars. What did we get? We got a tremendous boost in efficiency.
Keep away from people who try to belittle your ambition.
Goals give you more than a reason to get up in the morning; they are an incentive to keep you going all day.
Don't be afraid to be ambitious about your goals. Hard work never stops. Neither should your dreams.
When defeat comes, accept it as a signal that your plans are not sound, rebuild those plans, and set sail once more toward your coveted goal.
I tell you that as long as I can conceive something better than myself I cannot be easy unless I am striving to bring it into existence or clearing the way for it.
As long as I have a want, I have a reason for living. Satisfaction is death.
We have always wanted Google to be a company that is deserving of great love. But we recognize this is an ambitious goal because most large companies are not well-loved, or even seemingly set up with that in mind. We're lucky to have a very direct relationship with our users, which creates a strong incentive for us to do the right thing .
Lacking an external focus, the mind turns inward on itself and creates problems to solve, even if the problems are undefined or unimportant. If you find a focus, an ambitious goal that seems impossible and forces you to grow, these doubts disappear.
The value of an ambitious goal is not measured by what it will bring to you. The worth of a goal is measured by what it will make of you in the process of following and attaining it.
Super-ambitious goals tend to be unifying and energizing to people; but only if they believe there's a chance of success.
Being obsessed by goals is bad for you. You should set goals, even ambitious goals, regularly. But focus on them only to the extent that they give you direction.
We have a pretty ambitious goal for the world. What we think will make the Web better. What we think will make all these businesses that integrate with us run more effectively. I think if we stay focused on doing that, that's really the main thing that we need to do.
or simply:
