Dieter Rams Quotes

Quotes about:

• You cannot understand good design if you do not understand people; design is made for people.

  Dieter Rams

  People, Design, Made

  195 Copy quote

• Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

  Dieter Rams

  Simplicity, Design, Essentials

  192 Copy quote

• Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.

  Dieter Rams

  Meaningful, Memorable, Design

  "Basics Design 01: Format: Second Edition" by Gavin Ambrose, Paul Harris, A&C Black, (p. 151), May 1, 2012.

  167 Copy quote

• My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.

  Dieter Rams

  Heart, Important, Quality

  140 Copy quote

• Design should not dominate things, should not dominate people. It should help people. That's its role.

  Dieter Rams

  People, Design, Roles

  111 Copy quote

• Good design is innovative
  2. Good design makes a product useful
  3. Good design is aesthetic
  4. Good design makes a product understandable
  5. Good design is unobtrusive
  6. Good design is honest
  7. Good design is long-lasting
  8. Good design is thorough, down to the last detail
  9. Good design is environmentally friendly
  10. Good design is as little design as possible

  Dieter Rams

  Long, Design, Friendly

  162 Copy quote

• One of the most significant design principles is to omit the unimportant in order to emphasize the important.

  Dieter Rams

  Order, Design, Important

  François Burkhardt, Inez Franksen, Dieter Rams (1981). “Design: Dieter Rams &”

  135 Copy quote

• Good design means as little design as possible.

  Dieter Rams

  Mean, Design, Littles

  François Burkhardt, Inez Franksen, Dieter Rams (1981). “Design: Dieter Rams &”

  81 Copy quote

• Question everything generally thought to be obvious.

  Dieter Rams

  Ninja, Architect, Obvious

  François Burkhardt, Inez Franksen, Dieter Rams (1981). “Design: Dieter Rams &”

  50 Copy quote

• Having small touches of colour makes it more colourful than having the whole thing in colour.

  Dieter Rams

  Colour, Whole, Colourful

  "Dieter Rams at home, 2004". Interview with Bruce Sterling, www.wired.com. September 29, 2010.

  116 Copy quote

• Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.

  Dieter Rams

  Long, Design, Lasting

  105 Copy quote

• Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.

  Dieter Rams

  Order, Different, Made

  97 Copy quote

• Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to be obvious. They must have an intuition for people’s changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology.

  Dieter Rams

  Dream, Attitude, Creativity

  "Dieter Rams/ Profile". designmuseum.org.

  82 Copy quote

• A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

  Dieter Rams

  Design, Psychological, Criteria

  92 Copy quote

• People react positively when things are clear and understandable.

  Dieter Rams

  People, Experience, Clear

  57 Copy quote

• Good design is thorough, down to the last detail.

  Dieter Rams

  Design, Creative, Details

  "15 Things You Didn't Know About Dieter Rams" by Jennifer Wood, www.complex.com. May 20, 2014.

  63 Copy quote

• Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

  Dieter Rams

  Design Process, Care, Lasts

  54 Copy quote

• Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.

  Dieter Rams

  Thinking, Design, Done

  Source: bbh-labs.com

  7 Copy quote

• I am troubled by the devaluing of the word 'design’. I find myself now being somewhat embarrassed to be called a designer. In fact I prefer the German term, Gestalt-Ingenieur. Apple and Vitsoe are relatively lone voices treating the discipline of design seriously in all corners of their businesses. They understand that design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. Ever fewer people appear to understand that design is a serious profession; and for our future welfare we need more companies to take that profession seriously.

  Dieter Rams

  Names, Voice, Apples

  84 Copy quote

• Good design is honest.

  Dieter Rams

  Design, Honest, Good Design

  "The power of good design Dieter Rams’s ideology, engrained within Vitsœ", www.vitsoe.com.

  32 Copy quote

• An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.

  Dieter Rams

  Design, Promise, Doe

  56 Copy quote

• My worry is that the world is becoming more chaotic every day. My excitement is that more people paying attention to 'Less but better' could help solve our growing problems.

  Dieter Rams

  Worry, People, Growing

  Source: bbh-labs.com

  30 Copy quote

• Nothing works without details. They are everything, the baseline of quality

  Dieter Rams

  Quality, Details

  15 Copy quote

• We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.

  Dieter Rams

  Confused, Artist, People

  39 Copy quote

• As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.

  Dieter Rams

  Believe, Mean, Responsibility

  "Looks familiar? Apple classics and their 1960s ancestors" by Jonathan Glancey, www.theguardian.com. January 16, 2008.

  44 Copy quote

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