Wim Crouwel Quotes

• Neutrality has its own aesthetics.

  Wim Crouwel

  Neutrality, Aesthetics

  50 Copy quote

• Of course design is about problem solving, but I cannot resist adding
  something personal.

  Wim Crouwel

  Design, Problem, Problem Solving

  76 Copy quote

• The grid is like the lines on a football field. You can play a great game in the grid or a lousy game. But the goal is to play a really fine game.

  Wim Crouwel

  Football, Games, Play

  "Beautiful Games: stylised football posters", www.theguardian.com. June 6, 2013.

  84 Copy quote

• You can't do better design with a computer, but you can speed up your work enormously.

  Wim Crouwel

  Work, Technology, Design

  84 Copy quote

• The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much.

  Wim Crouwel

  Helvetica, Typefaces

  "Helvetica". Documentary, www.imdb.com. 2007.

  62 Copy quote

• You're always a child of your time,
  and you cannot step out of that.

  Wim Crouwel

  Children, Steps

  "Helvetica". Documentary, 2007.

  36 Copy quote

• Helvetica was a real step from the 19th century typeface... We were impressed by that because it was more neutral, and neutralism was a word that we loved. It should be neutral. It shouldn't have a meaning in itself. The meaning is in the content of the text and not in the typeface.

  Wim Crouwel

  Real, Steps, Century

  43 Copy quote

• Living with computers gives funny ideas.

  Wim Crouwel

  Ideas, Giving, Computer

  29 Copy quote

• This is what we've been waiting for: finally, an unprecedented critical analysis of the history of Dutch design. Mienke Simon Thomas's Dutch Design is a book to have and to read: an important and richly detailed study of the cultural, economical and social-political context of twentieth-century design in the Netherlands.

  Wim Crouwel

  Book, Critical Analysis, Design

  11 Copy quote

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