We are in the throes of a transition where every publication has to think of their digital strategy.
Like a human being, a company has to have an internal communication mechanism, a "nervous system", to coordinate its actions.
Long-term vision and product strategy.
A bad strategy will fail no matter how good your information is. And lame execution will stymie a good strategy. If you do enough things poorly, you'll go out of business.
Only a few businesses will succeed by having the lowest price, so most will need a strategy that includes customer services.
Leaders need to provide strategy and direction and to give employees tools that enable them to gather information and insight from around the world. Leaders shouldn't try to make every decision.
Sometimes we do get taken by surprise. For example, when the Internet came along, we had it as a fifth or sixth priority. It wasn't like somebody told me about it and I said, "I don't know how to spell that." I said, "Yeah, I've got that on my list, so I'm okay." But there came a point when we realized it was happening faster and was a much deeper phenomenon than had been recognized in our strategy.
Every new change forces all the companies in an industry to adapt their strategies to that change.
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