There's no learning without trying lots of ideas and failing lots of times.
There is beauty when something
works and it works intuitively.
People’s interest is in the product, not in its authorship,
Simplicity is somehow essentially describing the purpose and place of an object and product.
It's very easy to make something that is new. So we are trying to make things that are better.
The nature of having ideas and creativity is incredibly inspiring.
We're very genuinely designing the best products that we can for people.
The word design is everything and nothing. The design and the product itself are inseparable.
The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.
Designing and developing anything of consequence is incredibly challenging.
True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
A lot of what we are doing is getting design out of the way.
Objects and their manufacture are inseparable, you understand a product if you understand how it's made.
The best ideas start as conversations.
There are 9 rejected ideas for every idea that works.
If something is not good enough, stop doing it.
The computer industry is creatively bankrupt.
A small change at the beginning of the design process defines an entirely different product at the end.
What we don't include is as important as what we do include.
If you are truly innovating, you don't have a prototype you can refer to.
What we make testifies who we are. People can sense care and can sense carelessness.
The absence of clutter is just a clutter-free product. That's not simple.
That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
To design something really new and innovative you have to reject reason.
We shouldn't be afraid to fail- if we are not failing we are not pushing.
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