Jonathan Ive Quotes About Focus

Quotes about: Focus

• We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.

  Jonathan Ive

  Jobs, Philosophical, Opportunity

  "Sir Jonathan Ive: The iMan cometh". Evening Standard Interview, www.standard.co.uk. March 12, 2012.

• We don't do focus groups - that is the job of the designer.

  Jonathan Ive

  Jobs, Focus, Design

  "Sir Jonathan Ive: The iMan cometh". Interview with Mark Prigg, www.standard.co.uk. March 12, 2012.

• It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.

  Jonathan Ive

  Inspirational, Motivational, Numbers

• Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about vital corporations by experiencing a non-vital corporation. You would have thought that, when what stands between you and bankruptcy is some money, your focus would be on making some money, but that was not [Steve Jobs’] preoccupation. His observation was that the products weren’t good enough and his resolve was, we need to make better products. That stood in stark contrast to the previous attempts to turn the company around.

  Jonathan Ive

  Jobs, Irrelevance, Apples

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