The quality of a leader is reflected in the standards they set for themselves.
If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and you don't compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator.
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