I went from being an underpaid ad man to quite a successful photographer in a very short time. Success breeds confidence and as soon as I got properly confident, I developed my own style. After that I never looked back.
You can't show me an ad on TV with hard bodies and say I have to buy that car. You have to tell me why that car is better and safer than another car.
The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
The not-quite-sort-of lie works here too - often an ad will announce that "Congressman Johnson voted for a bill that gave tax breaks to companies like Enron." True - although the bill allowed all companies to accelerate depreciation of copying machines. Yes, Enron benefited, but Enron also benefited from the revolution of the Earth around the sun. Hardly an argument to freeze the planet in one spot.
The (campaign) ads all have the same tone - the voice is hushed and amazed when talking about The Enemy, as if you should worry how this amoral, power-mad, extremist puppy-strangler clawed his way out of hell and landed in your district. And the voice is happy and relieved when talking about The Most Noble Candidate, as though he's Santa, Will Rogers and Lincoln all rolled into one.
I remember back in the early days of Microsoft that from the day that you decided that you were just going to put out an ad to a customer - and all you were usually able to tell them was that a new product was available - it was about nine months before you could actually reach the first customer.
When you run ads saying you are going to save social security, my friend, that's all hat and no cattle.
Health messages are simply overwhelmed, in volume and in effectiveness, by junk-food ads that often deploy celebrities or cartoon characters to great effect. We may know that eating fruits and vegetables is good for us, but the preponderance of the signals we get - and especially the signals children get - push us in the direction of junk food.
Tennis legend Bjorn Borg appeared in a Swedish TV ad urging Swedes to have more sex to solve the country's falling birth rate. America can help. This is a perfect opportunity to name Jesse Jackson ambassador to Sweden.
I shall not make an argument ad hominem. My argument is ad bullshitem.
There are ways you can find people to help you market your company on the Internet. If you have the right people helping you, you can get the word out. Newspaper and TV ads are expensive. If you can get the word out through social media, that's a big advantage.
I sometimes have to write for a while before I figure it out, pretend that I know what I'm doing, sort of like ad-libbing on stage until you remember your line - you hope you sound convincing to the audience. The key is to have enough material, enough threads, so that there's something that can be satisfyingly drawn to a conclusion.
Pressure is high and jobs are at stake. There is nothing wrong with having commercial music to pitch for those situations, as well as for ad campaigns.
With any video you see online, like with YouTube, you gotta watch an ad, and that's gotta stop. And I think it'll stop by...the shitty network shows they put out will just have the ads in the shows. The characters will be eating Cheetos or whatever.
Improv is not something I had a lot of experience with, because for a long time, my only experience in front of a camera was all television, which is pretty rigid script-wise, except for the occasional scene where you toss in an ad-lib just to elongate something.
It's very complicated. There's been this broader mechanism, an industry, which wants people to use free services, from the old days of advertising-supported papers and magazines, to ad-supported free television.
Harvard introduced the now famous ad hoc system whereby a group of experts in the field of the faculty member to be promoted are consulted concerning the stature of that scholar. This move made the opinion within the field, rather than the clubby relationship within the department, the determining factor in the promotion of professors.
I understand that people can start to say stop it, let me have a break and look at my emails without having an ad pop up.
Leonard Cohen can give you "Leonard Cohen" - the self-deprecating wit, the slow, considered speech, the perfectly-honed anecdote - Tom Waits is far more comfortable giving a journalist "Tom Waits" the character, whose conversation is really a series of strange tales, learned or ad-libbed.
The first ads for medical marijuana have started airing on television in California. The ads are quite expensive. It costs a lot of money to buy 30 seconds during 'Spongebob Squarepants.'
Last week John McCain said the fundamentals of our economy are strong. This week, he said it's the worst crisis since World War II. So he suspended his campaign, unless you count doing interviews, airing attack ads, sending out surrogates on TV to attack Obama.
We've come to be consumed by a 24-hour, slash-and-burn, negative ad, bickering, small-minded politics that doesn't move us forward.
Classified ads of the Ku Klux Klan: Tired of all the games? Do you like racial purity, horses and dressing up like a ghost?
As for editorial content, that's the stuff you separate the ads with.
Expensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the company is important and prosperous.
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