Build your opponent a golden bridge to retreat across.
Maneuvering with an army is advantageous; with an undisciplined multitude, most dangerous.
The art of war teaches us to rely not on the likelihood of the enemy's not coming, but on our own readiness to receive him; not on the chance of his not attacking, but rather on the fact that we have made our position unassailable.
He who wishes to fight must first count the cost
Know thy self, know thy enemy.
Management of many is the same as management of few. It is a matter of organization.
He will win who, prepared himself, waits to take the enemy unprepared.
He will win who knows when to fight and when not to fight.
You must not fight too often with one enemy, or you will teach him all your art of war.
In order to know your enemy, you must become your enemy.
In peace prepare for war, in war prepare for peace. The art of war is of vital importance to the state. It is matter of life and death, a road either to safety or to ruin. Hence under no circumstances can it be neglected.
Ponder and deliberate before you make a move.
When I have won a victory I do not repeat my tactics but respond to circumstances in an infinite variety of ways.
If it is to your advantage, make a forward move; if not, stay where you are.
There are not more than five primary colours, yet in combination they produce more hues than can ever been seen.
A clever general... avoids an army when its spirit is keen, but attacks it when it is sluggish and inclined to return. This is the art of studying moods. Disciplined and calm, he awaits the appearance of disorder and hubbub among the enemy. This is the art of retaining self-possession.
Opportunities multiply as they are seized.
What is of supreme importance in war is to attack the enemy's strategy.
Be extremely subtle, even to the point of formlessness. Be extremely mysterious, even to the point of soundlessness. Thereby you can be the director of the opponent's fate.
As water has no constant form, there are in war no constant conditions.
Attack is the secret of defense; defense is the planning of an attack.
Be subtle! be subtle! and use your spies for every kind of business.
Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm
He who knows things, and in fighting puts his knowledge into practice, will win his battles. He who knows them not, nor practices them, will surely be defeated.
In war, then, let your great object be victory, not lengthy campaigns.
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