We are about creating a new wave of talent. We are the Manchester United of kitchens now. Am I playing full-time in the kitchen? I am a player-coach.
I don't run restaurants that are out of control. We are about establishing phenomenal footholdings with talent.
I like finding talent. That's what really turns me on, I suppose.
I think reality TV now needs a big kick up the a - to get creative and be meaningful, I think. Otherwise, people are becoming famous for having no talent, based on pure exposure. That's the grating part.
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