Eric Ries Quotes - Page 2

Quotes about:

• Progress in manufacturing is measured by the production of high quality goods. The unit of progress for Lean Startups is validated learning-a rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty.

  Eric Ries

  Quality Goods, Progress, Soil

  15 Copy quote

• The biggest start-up successes - from Henry Ford to Bill Gates to Mark Zuckerberg - were pioneered by people from solidly middle-class backgrounds. These founders were not wealthy when they began. They were hungry for success, but knew they had a solid support system to fall back on if they failed.

  Eric Ries

  Fall, Zuckerberg, Class

  11 Copy quote

• The lean startup method is not about cost, it is about speed.

  Eric Ries

  Cost, Speed, Method

  18 Copy quote

• Start-up success is not a consequence of good genes or being in the right place at the right time. Success can be engineered by following the right process, which means it can be learned, which means it can be taught.

  Eric Ries

  Mean, Taught, Genes

  Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.3, Crown Business

  22 Copy quote

• I believe for the first time in history, entrepreneurship is now a viable career.

  Eric Ries

  Believe, Careers, Firsts

  15 Copy quote

• Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.

  Eric Ries

  Past, Simple, Growth

  Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.207, Crown Business

  14 Copy quote

• Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.

  Eric Ries

  Zero, Small Numbers, Imagination

  Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.52, Crown Business

  21 Copy quote

• All innovation begins with vision. It’s what happens next that is critical.

  Eric Ries

  Innovation, Vision, Next

  Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.278, Crown Business

  7 Copy quote

• If you can’t out iterate someone who is trying to copy you, you’re toast anyway.

  Eric Ries

  Trying, Copies, Toasts

  6 Copy quote

• Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.

  Eric Ries

  People, Quality, Superficial

  17 Copy quote

• Most companies are busy making their products worse, not better. Updating is almost always a disaster.

  Eric Ries

  Busy, Disaster, Company

  "Interview: Eric Ries, Author Of The Lean Startup". Interview with Olivia Solon, www.wired.com. January 17, 2012.

  11 Copy quote

• We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product you should build.

  Eric Ries

  Focus, Needs, Kind

  "Interview: Eric Ries, Author Of The Lean Startup". Interview with Olivia Solon, www.wired.com. January 17, 2012.

  9 Copy quote

• Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted.

  Eric Ries

  Team, Failing, Phenomenal

  9 Copy quote

• If your goal is to make money, becoming an entrepreneur is a sucker's bet. Sure, some entrepreneurs make a lot of money, but if you calculate the amount of stress-inducing work and time it takes and multiply that by the low likelihood of success and eventual payoff, it is not a great way to get rich.

  Eric Ries

  Stress, Goal, Entrepreneur

  7 Copy quote

• If you don't know who your customer is, you don't know what quality is.

  Eric Ries

  Quality, Customers, Knows

  9 Copy quote

• There was a study done in the early 20th century of all the entrepreneurs who entered the automobile industry around the same time as Henry Ford; there were something like 500 automotive companies that got funded, had the internal combustion engine, had the technology, and had the vision. Sixty percent of them folded within a couple of years.

  Eric Ries

  Couple, Technology, Years

  "Ideas Are Overrated: Startup Guru Eric Ries’ Radical New Theory". Interview with Carlye Adler, www.wired.com. April 30. 2011.

  9 Copy quote

• When Steve Jobs and Steve Wozniak created Apple computer in a garage in Palo Alto, it heralded the beginning of the PC revolution that ultimately dealt a death-blow to dozens of older companies.

  Eric Ries

  Jobs, Blow, Apples

  7 Copy quote

• The only person who can put you out of business, in the early days, is yourself.

  Eric Ries

  Persons

  5 Copy quote

• Our educational system is not preparing people for the 21st Century. Failure is an essential part of entrepreneurship. If you work hard, you can get an 'A' pretty much guaranteed, but in entrepreneurship, that's not how it works.

  Eric Ries

  Educational, Hard Work, People

  5 Copy quote

• Customers don't care how much time something takes to build. They care only if it serves their needs.

  Eric Ries

  Needs, Care, Customers

  Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.102, Crown Business

  5 Copy quote

• Lean thinking defines value as providing benefit to the customer; anything else is waste.

  Eric Ries

  Thinking, Benefits, Waste

  Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.48, Crown Business

  27 Copy quote

• A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head start. The only way to win is to learn faster than anyone else.

  Eric Ries

  Winning, Matter, Way

  Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.111, Crown Business

  5 Copy quote

• Nowadays people talk about PayPal's founders as prescient geniuses who would inevitably change the world. It was, however, not so obvious that PayPal would taste its first major success by helping people sell Beanie Babies on eBay. But they had a vision, a hope, and the perseverance to try multiple iterations until they got it right.

  Eric Ries

  Baby, Perseverance, Ebay

  11 Copy quote

• A Start Up is an institution designed to thrive in the soil of extreme uncertainty

  Eric Ries

  Soil, Institutions, Thrive

  Brant Cooper, Patrick Vlaskovits, Eric Ries (2016). “The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets”, p.15, John Wiley & Sons

  5 Copy quote

• Entrepreneurship is not really building a product, it's not having an idea, it's not being in the right place at the right time. It's fundamentally company building.

  Eric Ries

  Ideas, Entrepreneurship, Building

  7 Copy quote

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