Eric Ries Quotes - Page 2

Quotes about:

• Progress in manufacturing is measured by the production of high quality goods. The unit of progress for Lean Startups is validated learning-a rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty.

  Eric Ries

  Quality Goods, Progress, Soil

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• All innovation begins with vision. It’s what happens next that is critical.

  Eric Ries

  Innovation, Vision, Next

  Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.278, Crown Business

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• In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving.

  Eric Ries

  Real, Mean, Thinking

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• By the time that product is ready to be distributed widely, it will already have established customers.

  Eric Ries

  Ready, Customers, Products

  Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.64, Crown Business

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• Entrepreneurship is not really building a product, it's not having an idea, it's not being in the right place at the right time. It's fundamentally company building.

  Eric Ries

  Ideas, Entrepreneurship, Building

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• I believe for the first time in history, entrepreneurship is now a viable career.

  Eric Ries

  Believe, Careers, Firsts

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• The lean startup method is not about cost, it is about speed.

  Eric Ries

  Cost, Speed, Method

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• Start-up success is not a consequence of good genes or being in the right place at the right time. Success can be engineered by following the right process, which means it can be learned, which means it can be taught.

  Eric Ries

  Mean, Taught, Genes

  Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.3, Crown Business

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• There is no greater country on Earth for entrepreneurship than America. In every category, from the high-tech world of Silicon Valley, where I live, to University R&D labs, to countless Main Street small business owners, Americans are taking risks, embracing new ideas and - most importantly - creating jobs.

  Eric Ries

  Country, Jobs, America

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• The biggest start-up successes - from Henry Ford to Bill Gates to Mark Zuckerberg - were pioneered by people from solidly middle-class backgrounds. These founders were not wealthy when they began. They were hungry for success, but knew they had a solid support system to fall back on if they failed.

  Eric Ries

  Fall, Zuckerberg, Class

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• I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.

  Eric Ries

  Running, Entrepreneur, Effort

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• Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.

  Eric Ries

  Past, Simple, Growth

  Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.207, Crown Business

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• Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.

  Eric Ries

  Zero, Small Numbers, Imagination

  Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.52, Crown Business

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• If you don't know who your customer is, you don't know what quality is.

  Eric Ries

  Quality, Customers, Knows

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• If you can’t out iterate someone who is trying to copy you, you’re toast anyway.

  Eric Ries

  Trying, Copies, Toasts

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• Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.

  Eric Ries

  People, Quality, Superficial

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• Most companies are busy making their products worse, not better. Updating is almost always a disaster.

  Eric Ries

  Busy, Disaster, Company

  "Interview: Eric Ries, Author Of The Lean Startup". Interview with Olivia Solon, www.wired.com. January 17, 2012.

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• We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product you should build.

  Eric Ries

  Focus, Needs, Kind

  "Interview: Eric Ries, Author Of The Lean Startup". Interview with Olivia Solon, www.wired.com. January 17, 2012.

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• Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted.

  Eric Ries

  Team, Failing, Phenomenal

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• If your goal is to make money, becoming an entrepreneur is a sucker's bet. Sure, some entrepreneurs make a lot of money, but if you calculate the amount of stress-inducing work and time it takes and multiply that by the low likelihood of success and eventual payoff, it is not a great way to get rich.

  Eric Ries

  Stress, Goal, Entrepreneur

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• There was a study done in the early 20th century of all the entrepreneurs who entered the automobile industry around the same time as Henry Ford; there were something like 500 automotive companies that got funded, had the internal combustion engine, had the technology, and had the vision. Sixty percent of them folded within a couple of years.

  Eric Ries

  Couple, Technology, Years

  "Ideas Are Overrated: Startup Guru Eric Ries’ Radical New Theory". Interview with Carlye Adler, www.wired.com. April 30. 2011.

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• When Steve Jobs and Steve Wozniak created Apple computer in a garage in Palo Alto, it heralded the beginning of the PC revolution that ultimately dealt a death-blow to dozens of older companies.

  Eric Ries

  Jobs, Blow, Apples

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• Except in very narrow cases, where there's breakthrough science that needs patent production, worrying about competitors is a waste of time. If you can't out iterate someone who is trying to copy you, you're toast anyway.

  Eric Ries

  Worry, Trying, Patents

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• The only person who can put you out of business, in the early days, is yourself.

  Eric Ries

  Persons

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• The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to start amping up expectations for an early version of your product. The best entrepreneurship happens in low-stakes environments where no one is paying attention, like Mark Zuckerberg's dorm room at Harvard.

  Eric Ries

  Mistake, Zuckerberg, People

  "Ideas Are Overrated: Startup Guru Eric Ries’ Radical New Theory". Interview with Carlye Adler, www.wired.com. April 30. 2011.

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