Powerful advertising is anticipated, personal, and relevant.
Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.
More time on the problem isn't the way. More guts is. When you expose yourself to the opportunities that scare you, you create something scarce, something others won't do.
A good job is largely anonymous and forgotten (but still important). A personal job, on the other hand, is humanized. It brings us closer together. It might not be remarkable, but it stands out as memorable because (however briefly) the recipient of the work was touched by someone else. Often, remarkable work is personal too, but personal might just be enough for today.
The people who successfully start independent businesses (franchises, I think are a different thing) do it because we have no real choice in the matter. The voice in our heads won't shut up until we discover if we're right, if we can do it, if we can make something happen. This is an art, our art, and to leave it bottled up is a crime.
When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.
It's unlikely that you'll create something scarce without doing something risky to get there.
You know something is important when you're willing to let someone else take the credit if that's what it takes to get it done.
Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
If there was ever a moment to follow your passion and do work that matters, this is it.
I'm not sure there's any number of Facebook likes that can replace a hug.
There's a huge difference between the shallow pleasure of instant applause and the long-lasting impact of true connection.
An artists is someone who does something for the first time, something human, something that touches another.
The search for the right answer is the enemy of art.
Creating ideas that spread and connecting the disconnected are the two pillars of our new society, and both of them require the posture of the artist
You create your reality according to your beliefs and expectations, therefore you should examine these carefully. If you do not like some aspect of your world, then examine your own expectations.
The scalable, profitable strategy is to change the game, not to become the most average.
If your team is filled with people who work for the company, you'll soon be defeated by tribes of people who work for a cause.
If religion comprises rules you follow, faith is demonstrated by the actions you take.
You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.
The easiest thing is to react. The second easiest thing is to respond. But the hardest thing is to initiate. – When people ask you to tell them what to do, resist.
We must be talented, powerful and resilient creatures indeed given how much we manage to produce despite the constant undercutting, ridicule and needless censorship we aim at ourselves.
Advertising is just a symptom, a tactic. Marketing is about far more than that.
Just because you’re winning a game doesn’t mean it’s a good game.
While someone can attempt to shame you, shame must also be accepted to be effective. We can't make you feel shame without your participation.
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