The ends do not justify the means
It's easier to love a brand when the brand loves you back.
It’s better to make a decision, even the wrong one, than to be in limbo.
Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.
The search for the right answer is the enemy of art.
When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.
If there was ever a moment to follow your passion and do work that matters, this is it.
Stop advertising and start innovating.
Extraordinary benefits accrue to the tiny minority of people who are able to push just a tiny bit longer than most.
And yet the real success goes to those who obsess. The focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.
Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.
Powerful advertising is anticipated, personal, and relevant.
An artists is someone who does something for the first time, something human, something that touches another.
It's unlikely that you'll create something scarce without doing something risky to get there.
The longer you wait to launch an innovation, the less your effort is worth.
You know something is important when you're willing to let someone else take the credit if that's what it takes to get it done.
The people who successfully start independent businesses (franchises, I think are a different thing) do it because we have no real choice in the matter. The voice in our heads won't shut up until we discover if we're right, if we can do it, if we can make something happen. This is an art, our art, and to leave it bottled up is a crime.
A good job is largely anonymous and forgotten (but still important). A personal job, on the other hand, is humanized. It brings us closer together. It might not be remarkable, but it stands out as memorable because (however briefly) the recipient of the work was touched by someone else. Often, remarkable work is personal too, but personal might just be enough for today.
More time on the problem isn't the way. More guts is. When you expose yourself to the opportunities that scare you, you create something scarce, something others won't do.
We must be talented, powerful and resilient creatures indeed given how much we manage to produce despite the constant undercutting, ridicule and needless censorship we aim at ourselves.
True creativity comes from enjoying ?the? moments, which then fulfill themselves, and a part of the creative process is indeed the art of relaxation, the letting go, for that triggers magical activity.
Organize your reality according to your strength; organize your reality according to your playfulness; according to your dreams; according to your joy; according to your hopes - and then you can help those who organize their reality according to their fears.
On the other hand technology brings within your reach the great therapy of music; this activates the inner living cells of your body, stimulates the energy of the inner self and helps to unite the conscious mind with the other portions of your being.
You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.
Marketing that works is marketing that people choose to notice.
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