Just because you’re winning a game doesn’t mean it’s a good game.
If religion comprises rules you follow, faith is demonstrated by the actions you take.
The easiest thing is to react. The second easiest thing is to respond. But the hardest thing is to initiate. – When people ask you to tell them what to do, resist.
Advertising is just a symptom, a tactic. Marketing is about far more than that.
If you make a difference, people will gravitate to you. They want to engage, to interact and to get you more involved.
The scalable, profitable strategy is to change the game, not to become the most average.
Don’t try to make a product for everybody, because that is a product for nobody.
Don’t try to change someone’s worldview is the strategy smart marketers follow. Don’t try to use facts to prove your case and to insist that people change their biases. You don’t have enough time and you don’t have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.
Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.
Either you’re going to tell stories that spread, or you will become irrelevant.
We've been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all to prefer fitting in with the right people
It doesn't matter if you're right, it matters if you are understood.
More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning.
Micro trends matter more than macro ones, but most of all, people matter. Individual human beings with names and wants and interests.
The best way to honor someone who has said something smart and useful is to say something back that is smart and useful. The other way to honor them is to go do something with what you learned.
If you'd rather be a chooser, enter a market or a transaction where you have something to trade, something of value, something to offer that's difficult to get everywhere else. If all you have is the desire to get picked, that's not sufficient.
If you're considering word of mouth, stability and lifetime value, it's almost always true that the easier it is to get someone's attention, the less it's worth.
Giving your team cover for their cowardice is foolish. Give them a platform for bravery instead.
Leaps look good in the movies, but in fact, success is mostly about finding a path and walking it one step at a time.
It's not enough to be aware of the domain you're working in, you need to understand it. Noticing things and being curious about how they work is the single most common trait I see in creative people. Once you can break the components down, you can put them back together into something brand new.
Anyone who takes responsibility for getting something done is welcome to ask for the authority to do it.
The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead.
We happily give up our freedom and our income in exchange for having someone else take responsibility for telling us what to do next.
As far as you are concerned the present is your point of action, focus and power, and from that point of volition you form both your future and past. Realizing this, you will understand that you are not at the mercy of a past over which you have no control.
The miracle of your being cannot escape itself. Your thoughts blossom into events. Your beliefs grow as surely in time and space as flowers do.
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