It is better to err on the side of daring than the side of caution.
Change is non-linear and can go backwards, forwards and sideways
Knowledge is the most democratic source of power.
Any decent society must generate a feeling of community. Community offsets loneliness. It gives people a vitally necessary sense of belonging. Yet today the institutions on which community depends are crumbling in all the techno-societies. The result is a spreading plague of loneliness.
We need a multiplicity of visions, dreams and prophecies - images of potential tomorrows.
Change is the process by which the future invades our lives, and it is important to look at it closely, not merely from the grand perspectives of history, but also from the vantage point of the living, breathing individuals who experience it.
If you don't have a viable strategy, you will be defeated by someone who does.
The customer will become so integrated into the production process that we will find it more and more difficult to tell just who is actually the consumer and the producer.
Future shock is the disorientation that affects an individual, a corporation, or a country when he or it is overwhelmed by change and the prospect of change ... we are in collision with tomorrow.
Idea-assassins rush forward to kill any new suggestion on the grounds of its impracticality, while defending whatever now exists as practical, no matter how absurd.
One of the most highly developed skills in contemporary Western civilization is dissection: the split -up of problems into their smallest possible components. We are good at it. So good, we often forget to put the pieces back together again.
We need people who can see straight ahead and deep into the problems. Those are the experts. But we also need peripheral vision and experts are generally not very good at providing peripheral vision.
The Second Wave Society is industrial and based on mass production, mass distribution, mass consumption, mass education, mass media, mass recreation, mass entertainment, and weapons of mass destruction. You combine those things with standardization, centralization, concentration, and synchronization, and you wind up with a style of organization we call bureaucracy.
Learning is like rowing upstream; not to advance is to drop back.” - Chinese proverb
The political technology of the Industrial age is no longer appropriate technology for the new civilization taking form around us. Our politics are obsolete.
By instructing students how to learn, unlearn and relearn, a powerful new dimension can be added to education.
Information overload will lead to 'future shock syndrome' as an individual will suffer severe physical and mental disturbances.
You cannot get a new economy without a new society.
Future shock is the dizzying disorientation brought on by the premature arrival of the future.
Industrial vomit...fills our skies and seas. Pesticides and herbicides filter into our foods. Twisted automobile carcasses, aluminum cans, non-returnable glass bottles and synthetic plastics form immense middens in our midst as more and more of our detritus resists decay. We do not even begin to know what to do with our radioactive wastes - whether to pump them into the earth, shoot them into outer space, or pour them into the oceans. Our technological powers increase, but the side effects and potential hazards also escalate.
Humanity faces a quantum leap forward. It faces the deepest social upheaval and creative restructuring of all time. Without clearly recognizing it, we are engaged in building a remarkable new civilization from the ground up. This is the meaning of the Third Wave.
To survive, to avert what we have termed future shock, the individual must become infinitely more adaptable and capable than ever before.
Many countries today have begun the transition from an industrial wealth system and civilization to a knowledge-based system - without appreciating that a new wealth system is impossible without a corresponding new way of life.
The control of knowledge is the crux of tomorrow's worldwide struggle for power in every human institution.
Designer's derive their rewards from 'inner standards of excellence, from the intrinsic satisfaction of their tasks. They are committed to the task, not the job. To their standards, not their boss.' So whereas most people divide their lives between time spent earning money and time spent spending it, designers generally lead a seamless existence in which work and play are synonymous. As Milanese designer Richard Sapper put it: "I never work-all the time."
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