Corporate strategy is usually only useful if you get people engaged with helping you to make it work.
Our need for innovation has shifted power closer to the source of that power-Us. We are the future.
If you change the rules of the market, you can be more successful than your competitors.
The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.
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