Sheena Iyengar Quotes - Page 4

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• And guys will say looks matter, but they'll also say things like "Well, she should be smart and kind." And you know those are... so the typical responses and if you give them just a few options, like five or six, then they will rate them on the very characteristics that they said were really important to them.

  Sheena Iyengar

  Smart, Giving, Guy

  Big Think Interview, bigthink.com.

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• I mean we know that some choice makes you better off than no choice. Now do we get better off if we go from a lot of choice versus a few choices? And there I think the answer is much, much, much more complicated.

  Sheena Iyengar

  Mean, Thinking, Choices

  Big Think Interview, bigthink.com.

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• So for decisions about happiness you essentially need at least both and probably even more than that, you probably also need to do analysis that doesn't involve yourself to get at the answer of what will make you happy in 10 years.

  Sheena Iyengar

  Years, Decision, Needs

  Big Think Interview, bigthink.com.

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• If you truly have expertise - and expertise can be say a chess master who has really mastered something or an artist or a musician of some sort you know if you give a jazz musician.

  Sheena Iyengar

  Artist, Giving, Musician

  Big Think Interview, bigthink.com.

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• You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give them a music mobile which turns on automatically versus a music mobile in which - if by chance their little legs or their little hands accidentally touches it - turns on they're so much more excited if by chance it turns on because they touched it, so that desire for control over their environment is... really appears from very early on and if you look at children's first words, "no, yes."

  Sheena Iyengar

  Children, Hands, Giving

  Big Think Interview, bigthink.com.

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• You know, whether it be humans or animals. So even humans - before we can speak or we can understand a baby's cognition - they're already showing us signs that they want choice.

  Sheena Iyengar

  Baby, Animal, Choices

  Big Think Interview, bigthink.com.

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• What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live and use choice as a way in which we can facilitate our ability to live and that is something we really were born with.

  Sheena Iyengar

  Animal, Choices, Desire

  Big Think Interview, bigthink.com.

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• People will make worse financial decisions for them if they're choosing from a lot of options than if they're choosing from a few options. If they have more options they're more likely to avoid stocks and put all their money in money market accounts, which doesn't even grow at the rate of inflation.

  Sheena Iyengar

  People, Decision, Financial

  Big Think Interview, bigthink.com.

  4 Copy quote

• Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer.

  Sheena Iyengar

  Retirement, People, Plans

  Big Think Interview, bigthink.com.

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• I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi camp or something.

  Sheena Iyengar

  Home, Parent, Normal

  Big Think Interview, bigthink.com.

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• I mean can you walk to school on your own? Can you study science? Can you study math? Can you go to a normal school? Do you need to go to a special school? What is going to become of you when you grow up? Are you going to have to live on social security and SSI?

  Sheena Iyengar

  Growing Up, School, Mean

  Big Think Interview, bigthink.com.

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• I didn't really give them anymore than one choice, soda or no soda. They didn't... whereas we put a lot of stock in the differences between soda.

  Sheena Iyengar

  Differences, Giving, Choices

  Big Think Interview, bigthink.com.

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• Are you going to be able to shave your legs? Are you going to be able to get married? So it was constantly thinking about both choice in terms of possibilities - I mean because choice is the thing that is supposed to enable you to be whatever it is you want to be - and yet, at the same time you have to think about choice in terms of its limitations.

  Sheena Iyengar

  Mean, Thinking, Choices

  Big Think Interview, bigthink.com.

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• You know give me choices that are truly different from one another, otherwise they don't regard them as meaningful choices.

  Sheena Iyengar

  Meaningful, Giving, Choices

  Big Think Interview, bigthink.com.

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• There is a different attitude about, you know, how much differentiation there needs to be between our options and how many choices do I need to have in order to make a choice.

  Sheena Iyengar

  Attitude, Order, Choices

  Big Think Interview, bigthink.com.

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• About the only time our gut can truly outperform our reason is if we truly have developed a kind of informed intuition. So that means the chess master or someone who has really thought about it and given themselves feedback on a particular activity for at least 10,000 hours or more.

  Sheena Iyengar

  Mean, Intuition, Chess

  "Big Think Interview With Sheena Iyengar". bigthink.com.

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• About the only question that we would say and this is a big one in our lives that we would say you don't just use pure reason to decide the answer to is anything that affects your happiness, because then gut and reason answer very different questions. So gut tells you "How do I feel about this right now?"

  Sheena Iyengar

  Different, Use, Answers

  Big Think Interview, bigthink.com.

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• Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that there were lots of questions that constantly kept arising about how much choices I actually could have.

  Sheena Iyengar

  Growing Up, Choices, Facts

  Big Think Interview, bigthink.com.

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• I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one choice." One choice? I gave you Coke, Pepsi, Ginger Ale, Sprite. They saw that as one choice. Now why was that one choice? Because they felt, well, it was just all soda.

  Sheena Iyengar

  Choices, Pepsi, Different

  Big Think Interview, bigthink.com.

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• I don't know if I approach choice any differently than the sighted people do, but what I am very cognizant of is that choice does have limits and because of that I really try to take advantage of the domains in which I do have choice.

  Sheena Iyengar

  People, Choices, Trying

  Big Think Interview, bigthink.com.

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• I think of choosing as a... both a fun and an effortful activity and I think of choice as something that in order for you to really get what you want out of it you have to put a lot into it and so I'm only willing to do that for a few different things and for the rest I really just try to either satisfy, come up with a simple rule or let somebody else make the choice.

  Sheena Iyengar

  Fun, Simple, Thinking

  Big Think Interview, bigthink.com.

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• They [people] start asking themselves "Well which one is the best? Which one would be good for me?" And all those questions are much easier to ask if you're choosing from six than when you're choosing from 24 and if you look at the marketplace today most often we have a lot more than 24 of things to choose from.

  Sheena Iyengar

  People, Today, Six

  Big Think Interview, bigthink.com.

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• About 60% of the people stopped when we had 24 jams on display and then at the times when we had 6 different flavors of jam out on display only 40% of the people actually stopped, so more people were clearly attracted to the larger varieties of options, but then when it came down to buying, so the second thing we looked at is in what case were people more likely to buy a jar of jam. What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.

  Sheena Iyengar

  People, Different, Jam

  Big Think Interview, bigthink.com.

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• The first thing we looked at, in what case were people more likely to be attracted to the jar or jam, so in which case are people more likely to stop when they saw the display of jams and what we found was that more people stopped when there were 24 jams.

  Sheena Iyengar

  People, Jam, Jars

  Big Think Interview, bigthink.com.

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• We either put out 6 different flavors of jam or 24 different flavors of jam and we looked at 2 things. First, in what case were people more likely to buy a jar of jam?

  Sheena Iyengar

  People, Different, Jam

  Big Think Interview, bigthink.com.

  4 Copy quote

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